Perla Harghitei is one of Romania’s leading mineral water brands and the official water sponsor of the Electric Castle festival, one of the country’s most prominent music events.
During the campaign, we managed the brand’s presence throughout the festival, coordinating social media communication, visual design and on-site content production. Our goal was to create a strong and engaging brand presence that integrates naturally into the festival experience.
- Video Production & Photography
- Graphic Design
- Social Media Marketing
- Creative Strategy
We approached the project as an experience-driven campaign, where the brand becomes part of the environment, not just a visible element within it.
The challenge was to translate the energy of the festival into authentic, real-time content that resonates with the audience and strengthens the brand’s connection with the community.
